This was a quick concept I threw together for First Team Athletic Apparel to go along with the shoe[s] that I designed for them. They never actually produced these due to budget, but the vision was there.
I was branding them from top to bottom by myself on a freelance basis. Also, this was my first real packaging project, so I purposely kept it simple, but I wanted to emphasize the logo and the carbon fiber pattern as I used it across other items within the brand. Eventually I wanted to push it further, but alas, baby steps.
