2007-08
At the end of 2007, my church, Victory Fellowship decided to rebrand themselves after 30 years. At that point in time, however, Victory's logo and brand image had been in limbo, to say the least. With no graphic designer on staff or even contracted, their image was in dire need of some TLC.
Being the first graphic designer on staff for Victory [May 2007] was quite the task as it was my first design job and their first experience with a designer.
As the only individual on staff with formal branding experience and training, it was a tough challenge to accomplish in only about a month's time. The icon [logo] I was replacing is seen on the "Before Re-brand" bulletin...which consisted of an anchor/ cross/ water hybrid which, if I remember right, had something to do with Hurricane Katrina.
My goals in this re-brand were to establish a simple, but solid foundation for successive designers to use without having to worry about where the vector version of the logo was, which in my case, did NOT exist prior to my arrival. I literally had to pave the way for Victory in almost every aspect of design.
Part of my thought process for the new logo included, print costs & font access.
Font access, in particular, played a Major role in the decision to go with Futura, because I needed something that could work within a small and sometimes nonexistent budget.
I created a complete rebrand which included but not limited to:
stationery, apparel, signage, promo items, a logo standards guidebook, and the weekly bulletin.
Being the first graphic designer on staff for Victory [May 2007] was quite the task as it was my first design job and their first experience with a designer.
As the only individual on staff with formal branding experience and training, it was a tough challenge to accomplish in only about a month's time. The icon [logo] I was replacing is seen on the "Before Re-brand" bulletin...which consisted of an anchor/ cross/ water hybrid which, if I remember right, had something to do with Hurricane Katrina.
My goals in this re-brand were to establish a simple, but solid foundation for successive designers to use without having to worry about where the vector version of the logo was, which in my case, did NOT exist prior to my arrival. I literally had to pave the way for Victory in almost every aspect of design.
Part of my thought process for the new logo included, print costs & font access.
Font access, in particular, played a Major role in the decision to go with Futura, because I needed something that could work within a small and sometimes nonexistent budget.
I created a complete rebrand which included but not limited to:
stationery, apparel, signage, promo items, a logo standards guidebook, and the weekly bulletin.
The Bulletin Rebrand
At that time, the bulletins were printed on laser print paper and only had 1 side that utilized FULL color and I believe it cost an arm and a leg to print, since it was not printed in-house. Inside of this paper shell were other papers that included the announcements and other pertinent info from the church.
My solutions to this "problem"
A. Found & out-sourced to a new printer that could print in FULL color on ALL sides of the new shell, while at the same time, upgrading paper quality and save thousands of dollars.
B. Push the new logo by placing it on the cover for the first year.
C. Present information overload in an accessible, friendly layout.
D. Create a 2 color insert that could be printed in-house for the three separate church locations on a weekly basis.
E. Consolidate all information for my sanity's sake.
At that time, the bulletins were printed on laser print paper and only had 1 side that utilized FULL color and I believe it cost an arm and a leg to print, since it was not printed in-house. Inside of this paper shell were other papers that included the announcements and other pertinent info from the church.
My solutions to this "problem"
A. Found & out-sourced to a new printer that could print in FULL color on ALL sides of the new shell, while at the same time, upgrading paper quality and save thousands of dollars.
B. Push the new logo by placing it on the cover for the first year.
C. Present information overload in an accessible, friendly layout.
D. Create a 2 color insert that could be printed in-house for the three separate church locations on a weekly basis.
E. Consolidate all information for my sanity's sake.
